Get your questions about franchising, growth, and leadership answered by top-level franchise executives and fractional C-suite leaders. It’s a modern take on an advice column — it’s Dear Frannie. Have a question? Get it answered! Email to hello@franchisefractionals.com.
Season 1
Jennifer Axelrod, Franchise Business Coach with A Place At Home and Tom O’Keefe, Franchise Growth Advisor and former President of Smoothie King, join host Katherine LeBlanc to kick off Season 1, Episodes 1 & 2.
Launching February 7, Episode 1 tackles the question:
When we started our franchise, we set out a franchise fee structure that was similar, but lower than our competitors. Now that we have been in business for 5 years and have 50 locations, we are ready to start raising our fees. We’d like to roll out nominal increases in Tech and Marketing fees which are allowed in our franchise agreement. Our existing franchisees are already complaining about our existing fees. Do you have any strategies on how to gain traction with these increases with the least amount of push back?
Launching February 21, Episode 2 tackles the question:
I am a new franchisor, just started franchising two years ago. As we open the locations, we are on site and have an intense training program, but now, some of the locations we opened up a year ago or more are not following the programs we are launching. How do we fix this?