Liane Caruso, CFE
With over 20 years of marketing expertise across various industries, I specialize in adapting to evolving marketing and advertising landscapes. Over the past 14 years, I’ve focused extensively on franchise marketing, initially founding my agency, which was later acquired. My subsequent work involved collaborating with franchise brands to enhance franchise development through integrated digital marketing and public relations strategies.
In 2020, I established a franchise marketing consultancy, offering fractional CMO engagements for brands and suppliers. This alternative solution provides C-suite level knowledge and expertise in franchise marketing at a fraction of the cost. I collaborate with CEOs and existing marketing departments to craft strategic plans and execute impactful campaigns for both consumer and franchise development.
Actively engaged in the industry, I contribute through roles such as IFA Women’s Franchise Committee member, IFA Supplier Forum Advisory Board member, YUM! Center for Global Franchising Board Member, and hold a certification as a Certified Franchise Executive (CFE) with the International Franchise Association.
If you’re ready to revisit, reevaluate, and refresh your franchise marketing strategies and franchise development marketing alignment, let’s discuss the advantages a fractional CMO can bring to your business.
Liane Caruso helped me with a number of franchise development marketing projects that needed some attention. Liane is creative and really understands the franchise industry. She was able to apply that experience to our retail healthcare brand fluidly with a very short learning curve. Liane’s content writing, website re-development, work product and strategy suggestions are spot on and for me – exciting. I see what she has delivered as already moving the ball forward! Liane is dependable and one other thing I like about her is she understands budgets – she does not try to oversell or over-suggest, like she was truly in charge of running your marketing department. I highly recommend Liane Caruso and am a raving fan.
TERRI MCCULLOCH, Any Lab Test Now