you have questions, we have answers!
What does “fractional” mean?
Fractional means part-time. A Fractional Executive will have multiple clients. You’ll share that Fractional’s time with those other clients.
Is my brand a good fit for a fractional executive?
If your brand has a short-term need for executive expertise, then yes, your brand is a good fit for a fractional executive. Some examples of when to use a fractional executive include:
- Emerging brands who need brand development, an understanding of how and when to implement a brand fund and the framework for a sustainable marketing program.
- CEO’s managing mid-level marketing managers who need an expert to set the strategy and planning for their team to execute.
- High-performing teams that need to fill a short-term leadership gap.
How much does it cost?
Fractional CMO’s work on a retainer or can be project-based. A typical retainer will range from $5,000-$15,000/month. You can expect a retainer relationship to be a minimum of six months.