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What does “fractional” mean?

Fractional means part-time. A Fractional Executive will have multiple clients. You’ll share that Fractional’s time with those other clients.

Is my brand a good fit for a fractional executive?

If your brand has a short-term need for executive expertise, then yes, your brand is a good fit for a fractional executive. Some examples of when to use a fractional executive include:

• Emerging brands who need brand development, an understanding of how and when to implement a brand fund and the framework for a sustainable marketing program.
• CEO’s managing mid-level marketing managers who need an expert to set the strategy and planning for their team to execute.
• High-performing teams that need to fill a short-term leadership gap.

How much does it cost?

Fractional CMO’s work on a retainer or can be project-based. A typical retainer will range from $5,000-$15,000/month. You can expect a retainer relationship to be a minimum of six months.