Liane Caruso, CFE

With over 20 years of marketing expertise across various industries, I specialize in adapting to evolving marketing and advertising landscapes. Over the past 14 years, I’ve focused extensively on franchise marketing, initially founding my agency, which was later acquired. My subsequent work involved collaborating with franchise brands to enhance franchise development through integrated digital marketing and public relations strategies.

In 2020, I established a franchise marketing consultancy, offering fractional CMO engagements for brands and suppliers. This alternative solution provides C-suite level knowledge and expertise in franchise marketing at a fraction of the cost. I collaborate with CEOs and existing marketing departments to craft strategic plans and execute impactful campaigns for both consumer and franchise development.

Actively engaged in the industry, I contribute through roles such as IFA Women’s Franchise Committee member, IFA Supplier Forum Advisory Board member, YUM! Center for Global Franchising Board Member, and hold a certification as a Certified Franchise Executive (CFE) with the International Franchise Association.

If you’re ready to revisit, reevaluate, and refresh your franchise marketing strategies and franchise development marketing alignment, let’s discuss the advantages a fractional CMO can bring to your business.