Marcia Mead

M Squared Franchise Consulting is a boutique consulting firm offering fractional franchise development services to franchisors.  From project work such as analyzing, launching, or renewing a franchise development department (including consultation on technology, automation, process, FDD, staffing, reporting, and marketing) to ongoing lead and candidate management. Current customers include:  Any Lab Test Now, Kale Me Crazy, SarahCare, True North Restoration, and Ziebart.

Prior to M Squared, President, Marcia Mead served as Vice President of Franchise Recruiting for Outdoor Living Brands, a multi-brand franchise company, which, at the time, included leading brands Archadeck, Outdoor Lighting Perspectives, Conserva Irrigation, Mosquito Squad, and Renew Crew.  As Vice President, Marcia was responsible for the leadership of the franchise recruiting department that built franchise growth across all the brands including marketing, sales results, process, team leadership, technology, and vendor management.

Prior to Outdoor Living Brands, Marcia served as a member of the executive team of PuroClean as Vice President of Franchise Development, where she led a team of six and PuroClean’s franchise development efforts for three years.  Prior to this role, Marcia served First Service Corporation for 14 years in various positions at Floor Coverings International as Director of Franchise Development and Operations Manager and with CertaPro Painters as Franchise Recruiter and National Accounts Manager.  Marcia began her franchising career as a CertaPro Painters franchisee in Kansas City at the age of 25, rapidly growing her business to nearly $1 million in annual revenue.

Marcia is an active member of the IFA serving for 6 years on the Women’s Franchise Committee and currently serving as the 2nd Vice Chair of the Supplier Forum Advisory Board.

“Our emerging senior placement franchise system has been very fortunate to partner with Marcia and her M2 team for nearly three years as we established our brand and began adding franchise owners to our system. When people say “you’ve come a long way” – much of the credit is due to Marcia and Stephanie’s Herculean efforts to get us on the national map! For our young organization, their advice, franchise industry insight, and flexibility in working with us has been extremely valuable and so much appreciated. Thank you, Marcia and Stephanie, for all of your amazing help and expertise helping us grow our network!!”

LAURA GREENWOOD, MA, MBA, CFE, Owl Be There Franchising

Industry Experience:

  • Home Services
  • QSR
  • Restoration
  • Retail
  • Fast Casual
  • Healthcare
  • Senior Placement
  • Automotive
  • Commercial Services
  • Education

Featured Clients: