Alexandra Russo
With over 10 years of strategic communications and brand marketing experience, Alex specializes in creating storytelling brands while leading tactical marketing teams. For the last five years, she’s led brand experience and marketing teams within the franchise model specifically. She thrives in collaborative environments where she can create order amidst “the marketing mess.”
Alex brings strategy into focus and has led the rebuilds of social media teams, digital marketing teams, retail product design and implementation, and go-to-market launches for retail services and products alike. More than anything, she loves immersing herself in customer journeys to help brands identify new ways of generating revenue. Prior to franchising, she worked to support communication strategy and go to market plans for WestElm, Caterpillar, Highmark, UnitedHealthcare, MSA, and Philips, among others.
“I had the privilege of working under Alex’s leadership for nearly 1.5 years, which was marked by encouragement and unwavering support. She cultivated a collaborative work environment, and took it upon herself to mentor and guide her team, always providing clear instructions and valuable feedback. Her remarkable ability to manage three diverse teams (creative/branding, digital marketing, and regional marketing) was essential in driving our efforts to support both HQ and local marketing initiatives, with the ultimate aim of boosting new client acquisition and revenue generation. For me, Alex has been an inspiration, and I take immense pride in the work I accomplished under her guidance. Any company would be extremely fortunate to have her on board!”
CELESTE JOSSE, Deka Lash
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